2026Open access
Exploring Scholarly Debates on the Disciplinary Nature of MarketingAfrican Journal of Humanities and Contemporary Education Research, Management and Marketing Education
UniversitiesEdim Eka JAMES
Active, last published 2026
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01 · About the work
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2026Open access
WORD-OF-MOUTH COMMUNICATIONS AND CUSTOMERS’ ADOPTION OF MOBILE FINTECH SERVICES IN CALABAR, CROSS RIVER STATE, NIGERIAGOMBE JOURNAL OF ADMINISTRATION AND MANAGEMENT (GJAM), Digital Marketing and Social Media
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